Happy Customers Everywhere: An Evening with Prof. Schmitt and Friends (5/2/12)

Columbia Business School’s Center on Global Brand Leadership presents One Happy Book Launch: An Evening with Author Prof. Bernd Schmitt Co-sponsored by the Columbia Business School Alumni Club of New York Wednesday, May 2, 2012 6:30pm – 8:30pm Cost: $20 ($15 for Columbia Business School alumni) Hosted by: Edelman 250 Hudson Street, 16th Floor, New York, NY

Join us for a wine reception with author, Professor Bernd Schmitt, and a special discussion with leading marketers on their efforts to create happy customers and organizations.

	Bernd Schmitt Robert D. Calkins Professor of International Business, Columbia Business School
	Julie Cottineau Founder, BrandTwist; Former VP of Brand, Virgin USA
	Peter DeNunzio President, Customer Loyalty, Aimia US
	Owen Rankin Executive Vice President, Brand Stewardship, Edelman

Includes: Food, wine, special snacks and a free raffle for copies of Happy Customers Everywhere

REGISTER AT: http://happycustomerseverywhere.eventbrite.com

About the Book:

Every business knows that the best customer is a happy customer. They return time and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers’ needs and preferences. Drawing on the latest research in the exploding field of positive psychology, SCHMITT offers three unique approaches any business can use to turn a casual customer into a committed fan:

• The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform a casual customer into a committed loyalist
• The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life
• The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family.

Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

It’s a Wrap! BRITE ’12 Conference

First of all, a huge thanks to all the speakers, attendees, sponsors, volunteers and staff who made the BRITE ’12 conference possible!

We were pleased to host 400 attendees and 35 speakers for a wonderful day-and-a-half of presentations, interactive content and networking.

Whether you were at BRITE ’12 or not, we encourage you to visit:

• The wonderfully curated Storify summary of Day 1;
• Numerous articles and blog posts about the conference;
• Our Twitter lists of BRITE ’12 attendees & BRITE ’12 speakers; and,
• Our first two speaker videos:Marc Speichert (CMO, L’Oreal) and Julie Cottineau (Virgin USA)

More online summaries, videos, and photos, will be posted over the course of the next month or so. You’ll, of course, get to read about these updates here.

We look forward to seeing more friendly faces at BRITE ’13 next year!

BY MATTHEW QUINT

Sobel-BRITE Innovators Event with Lee Abrams (2/16)

The next event in our Sobel-BRITE Innovators Event series features a discussion with Lee Abrams, the founder of XM Radio and former Chief Innovation Office at the Tribune Company. Abrams will be interviewed in a Q&A format by Denise Oliver, Co-founder of Shortform.com.

Big Media, BS, and the End of the American Media Dream

When: 7:30-9:30 am, Weds. February 16, 2011
Where: At the Samsung Experience at Time Warner Center (10 Columbus Circle)
Price: $35 General | $15 Columbia B-School rate | Free for students

CLICK HERE FOR EVENT DETAILS