Comments for Brand Leadership Blog http://brandleadership.wordpress.com The leading forum worldwide for executives and researchers addressing the challenges of building and sustaining great brands Fri, 10 May 2013 19:28:49 +0000 hourly 1 http://wordpress.com/ Comment on Hittin’ the Tracks, Converse-Style by Allie Abodeely http://brandleadership.wordpress.com/2013/02/12/hittin-the-tracks-converse-style/#comment-296 Fri, 10 May 2013 19:28:49 +0000 http://brandleadership.wordpress.com/?p=707#comment-296 More and more brands, though, are incorporating a music element into their experience strategy. Red Bull produces a two-week “Music Academy” in different cities every year around the world. Is the music-brand relationship becoming too commonplace? If so, what’s next?

]]> Comment on Hittin’ the Tracks, Converse-Style by Yangbo Du (@mitgc_cm) http://brandleadership.wordpress.com/2013/02/12/hittin-the-tracks-converse-style/#comment-245 Thu, 14 Feb 2013 17:09:03 +0000 http://brandleadership.wordpress.com/?p=707#comment-245 Bringing music into the brand was in fact echoed by Spotify’s tech team at Hearst Fashion Hackathon:

Via Twitter: “@ts_Access: Jim from @spotify was surprised there weren’t more hacks with music & fashion! Hear that startups? #hearstFashionHack #FashionPanel”

Think about how to use music creatively as a part of building your brand.

]]> Comment on The Power of Knowing Your Consumers’ Habits by Rick Noel http://brandleadership.wordpress.com/2013/01/29/the-power-of-knowing-your-consumers-habits/#comment-243 Tue, 12 Feb 2013 20:14:21 +0000 http://brandleadership.wordpress.com/?p=691#comment-243 Nice post. The best part of the Target story is that it turned out the daughter of the enraged father was expecting. Target, targeting technology works, even if it had to be dialed back!

]]> Comment on What Can You Learn from a Chief Big Ass? by What Can You Learn from a Chief Big Ass? | Matthew Quint http://brandleadership.wordpress.com/2012/10/26/what-can-you-learn-from-a-chief-big-ass/#comment-228 Fri, 26 Oct 2012 19:11:04 +0000 http://brandleadership.wordpress.com/?p=685#comment-228 [...] [NOTE: originally posted to the Brand Leadership Blog] [...]

]]> Comment on New Study: Marketers Struggle with “Big Data” & Digital Tools by Rose http://brandleadership.wordpress.com/2012/03/21/new-study-marketers-struggle-with-big-data-digital-tools/#comment-161 Sat, 26 May 2012 14:08:08 +0000 http://brandleadership.wordpress.com/?p=479#comment-161 Rick,Here’s a good rule of thumb for how much to spend on marketing if you’re rnniung a retail store or restaurant. Between your marketing and rent, a business should not spend much more than 10% of sales. So if you’re in a high cost/high traffic location, then you should be able to succeed with less money spent on marketing. However if your location is away from the high traffic areas, hopefully you’re paying less rent, and therefore can afford to spend more on marketing to get people out to see you.There’s a great rule of thumb. In my last retail business, my rent (fair market value that I paid myself because I owned the real estate) was 7% of sales, therefore I had my marketing budget set at 3% of sales.Worked nicely.

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