Video: Airline Best Practices in Social Media

July 20, 2010

I’m starting a new series of posts, which I’ll call “Video Mondays.” For the next couple months, at least, I’ll be featuring videos I’ve produced on topics related to customer networks, business, and strategy.

The first is an interview I shot last winter in Mumbai with Shashank Nigam, Founder of Shashank was with me at the World Brand Congress. He was talking about brand strategy in the airline industry, and focused on the impact of social media and networked customers.

Shashank talks about the unique branding problems faced by the airline industry, about the ROI on social media programs by airlines like JetBlue and Virgin, as well as the organizational side – how airlines may best organizing their new customer-network-facing teams.

Enjoy the interview!


If video does not appear, click here to watch it on YouTube

This post originally posted by David on the blog at:

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