Case Study: The Scrap Over Scrabulous

January 12, 2011

Scrabulous on FacebookAs Facebook grew dramatically over 2007-08, there was one dominant gaming application growing with it: Scrabulous. Users were having fun, connecting with their friends around the world, and, well, wasting a little time, playing an adaptation of the Scrabble board game developed by two brother’s in India, Rajat and Jayant Agarwalla.

Columbia Professor Rajiv Kohli spoke at BRITE ’10 about his development of a case study on the challenges faced by the major players—Hasbro and Mattel (the rights holders of Scrabble), the Agarwalla brothers, and Facebook—in what was to become a legal, financial and networking battle.

Scrabulous on Facebook details the backstory leading up to the challenge that was about to take place in 2008 over the existence of the Scrabulous application. The case covers Hasbro’s video game strategy, financial details of the online gaming industry, software piracy figures (an estimated $48B lost globally by 2008), and the growth of the Facebook network.

Click here to request copies of the case.

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