Happy Customers Everywhere: An Evening with Prof. Schmitt and Friends (5/2/12)

April 19, 2012
Happy Customers EverywhereColumbia Business School’s
Center on Global Brand Leadership

presents

One Happy Book Launch:
An Evening with Author Prof. Bernd Schmitt

Co-sponsored by the
Columbia Business School Alumni Club of New York

Wednesday, May 2, 2012
6:30pm – 8:30pm

Cost: $20 ($15 for Columbia Business School alumni)

Hosted by:
Edelman
250 Hudson Street, 16th Floor, New York, NY

Join us for a wine reception with author, Professor Bernd Schmitt, and a special discussion with leading marketers on their efforts to create happy customers and organizations.
Bernd Schmitt
Robert D. Calkins Professor of International Business,
Columbia Business School
Julie Cottineau
Founder, BrandTwist;
Former VP of Brand, Virgin USA
Peter DeNunzio
President, Customer Loyalty,
Aimia US
Owen Rankin
Executive Vice President, Brand Stewardship,
Edelman

Includes: Food, wine, special snacks and a free raffle for copies of Happy Customers Everywhere

REGISTER AT: http://happycustomerseverywhere.eventbrite.com

About the Book:

Every business knows that the best customer is a happy customer. They return time and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers’ needs and preferences. Drawing on the latest research in the exploding field of positive psychology, SCHMITT offers three unique approaches any business can use to turn a casual customer into a committed fan:

  • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform a casual customer into a committed loyalist
  • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life
  • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family.

Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

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